<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
   <channel>
      <title>Lifestyle CEO Blog</title>
      <link>http://www.lifestyleceo.com/blog/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2006</copyright>
      <lastBuildDate>Mon, 11 Sep 2006 13:56:21 -0500</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/?v=3.2</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title>30 Days To Your Own Book!</title>
         <description><![CDATA[<p>This week, I had the pleasure of interviewing book marketing expert <a href="http://www.bookmarket.com"target="outside">John Kremer</a> on the <a href="http://www.lifestyleceo.com/radiotv/radio.asp">Lifestyle CEO Show</a>. According to John, no matter what kind of buisness you have these days, you also need a book. By way of example, he shared how a New York dentist who sells <a href="http://www.zellies.com"target="outside">Zellies</a>, a chewable product to clean and protect teeth and freshen breath, uses a self-published book to enhance product sales and promote brand awareness. The book includes information on how to avoid going to the dentist. What a perfect complement to the product she sells! The combination is a powerful 1-2 punch that makes it hard not to buy one when you've already committed to buying the other. What sense would it make to buy Zellies without also getting a book to help you understand how best to use them?</p>

<p>What <em>information</em> do you have that can encourage people to buy your <em>product</em>? Connect these dots by writing for as little as an hour a day for 30 days and you'll have a book and the makings of a new way to get the word out about your products and while generating another stream of income. What's not to love?!</p>

<p>To enjoy John's interview and all of the other Lifestyle CEO Shows, click <a href="http://www.lifestyleceo.com/radiotv/radio.asp">here</a>.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/09/30_days_to_your_own_book.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/09/30_days_to_your_own_book.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Mon, 11 Sep 2006 13:56:21 -0500</pubDate>
      </item>
            <item>
         <title>To Our Valued Employees ...</title>
         <description><![CDATA[<p>In a pamphlet entitled, "Preparing for a Financial Setback," <a href="http://articles.moneycentral.msn.com/News/TryDumpsterDivingAirlineTellsWorkers.aspx"target="outside">Northwest Airlines</a> recently advised employees who are possible targets for layoffs that they should always be prepared for life's little financial emergencies. In addition to the very helpful admonishment to "manage money better," Northwest cheerfully reminded everyone that there is no shame in "pulling something you like out of the trash." Another meaty tidbit encouraged people who might be about to lose their jobs to take "a walk along the beach or in the woods."</p>

<p>For all you corporate leaders who are contemplating similar layoffs, why not give your employees some real advice? Tell them to start their own business.</p>

<p>Don't worry about creating a fancy pamphlet like Northwest Airlines did. A short letter will suffice. To make it easy, I've drafted one for you. Simply insert your company name and cut and paste. Oh, and one more thing! Don't worry about going to the expense of mailing it out via snail mail. Take a tip from Radio Shack, which recently used <a href="http://www.usatoday.com/tech/news/2006-08-30-radioshack-email-layoffs_x.htm"target="outside">email</a> to layoff hundreds of employees. Now how easy was that?!</p>

<p>To get your draft letter, continue reading.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/08/to_our_valued_employees.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/08/to_our_valued_employees.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Thu, 31 Aug 2006 21:57:39 -0500</pubDate>
      </item>
            <item>
         <title>A Tip From Mickey Mouse</title>
         <description><![CDATA[<p><img alt="mickey.jpg" src="http://www.lifestyleceo.com/blog/mickey.jpg" width="150" height="112" align="left" />Tired of being trying to be all things to all people? If so, take a tip from <a href="http://disney.go.com/characters/mickey/index.html"target="outside">Mickey & Co.</a> (Note: Mickey's photo courtesy of one-time use policy of <a href="http://disney.go.com"target="outside">The Walt Disney Co.)</a>.</p>

<p>MSNBC <a href="http://www.msnbc.msn.com/id/13927010/"target="outside">reports</a> that <a href="http://disney.go.com"target="outside">The Walt Disney Co.</a> is dumping high level executives in charge of labor intensive projects that do not result in lucrative licensing deals. Riding high on the success of the <a href="http://disney.go.com/disneypictures/pirates/index.html"target="outside">Pirates of the Carribean</a> movie franchise, Disney is proof that the power of one good project can far outweigh the benefits of many mediocre ones. Check out the <a href="http://disneyshopping.go.com/DSSectionPage.process?Merchant_Id=2&CMP=BAL-POC2MOVIESITE2&Section_Id=14928"target="outside">Pirate Goodie Store</a>, where you can buy back packs, tee shirts, watches, lamps, sheets, snow globes and about anything else you can stick a skull and crossbones on. </p>

<p>So the next time you consider adding a new product to your line, think first about whether simply expanding the power of an existing one might be a better strategy.</p>

<p><li>More money.<br />
<li>Less work.<br />
<li>More family time.</p>

<p>Isn't that what you're in business for in the first place?</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/07/a_tip_from_mickey_mouse.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/07/a_tip_from_mickey_mouse.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Thu, 20 Jul 2006 10:51:08 -0500</pubDate>
      </item>
            <item>
         <title>And Now, A Word From My Angel</title>
         <description><![CDATA[<div style="margin: 5px; padding: 5px; font-size: 80%; color: black; float: right; text-align: center;">
<a href="/images/blog/sleepbrooks-l.jpg" target="outside"><img src="/images/blog/sleepbrooks.jpg" alt="sleeping Brooks" width="175" height="117" border="0"></a><br>
<a href="/images/blog/sleepbrooks-l.jpg" target="outside">click for larger</a>
</div>

<p>I get many requests from people who want to see more pictures of my kids. Of course I love their photos so I'm happy to share them on occasion</p>

<p>Take this one for example. My husband bought our 2-year old son, Brooks, his first bike with training wheels, complete with a sporty new helmet with a frog motif. At nap time, he refused to take it off and the result is adorable. I hope you agree.</p>

<p>Well, since I do more all day than stare at my kids' pictures, it's back to work.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/07/a_word_from_my_angel.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/07/a_word_from_my_angel.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Wed, 19 Jul 2006 18:01:21 -0500</pubDate>
      </item>
            <item>
         <title>Get A Gig Of Your Own Before It&apos;s Too Late</title>
         <description><![CDATA[<p>There's a lot of talk this month about the celebration on July 6 of President Bush's 60th birthday. Despite how I feel about his political persuasions, I am consistently impressed with his personal message and example of health and fitness. I wish he were more vocal (and perhaps knowledgeable) about the impact of aging on some of his peers who, unlike him, will have to work well beyond the traditional retirement age of 65. Of course Prez won't have to find sources of income since he can live off of his family's financial investments and healthy checks from Texas and federal government retirement funds. But for most people who are honing on on 40, 50 and beyond, the options are limited. Many are finding that they have to work well beyond age 65 in order to live comfortably, yet the traditional work place is decidedly brutal and unforgiving when it comes to accommodating more experienced workers.</p>

<p>Take the case of 60-year old Richard Rocco ... </p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/07/get_a_gig_of_your_own_before_i.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/07/get_a_gig_of_your_own_before_i.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Thu, 13 Jul 2006 15:31:15 -0500</pubDate>
      </item>
            <item>
         <title>Indie Has More Appeal -- And The Big Boys Know It!</title>
         <description><![CDATA[<p>As a small business owner selling products by the hundreds per month that mega-companies sell by the hundreds per minute, do you ever wonder if there are enough people to buy your "indie" product when so many are buying the mega-company brands? If so, stop wondering and just get to work selling your wares. If the microbrewery industry is any indication, indie has more appeal -- and the big boys know it. This means that if you are willing to work hard, you're already a winner no matter what.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/06/indie_really_is_better_really.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/06/indie_really_is_better_really.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Tue, 13 Jun 2006 09:30:02 -0500</pubDate>
      </item>
            <item>
         <title>Simple Steps To Make Your Cash Register Ring</title>
         <description><![CDATA[<p>How many times have you sat down in front of your computer or in your office and just stared at the walls because you didn't know what to do next. If you're a mom like me, it probably wasn't long before someone in the house found <em>something </em>for you to do. But let's say the young ones are out for a while and it's just you trying to figure out how to get your business from where it is now to where you want it to be -- generating more cash flow! Sound familiar? If so, then these Simple Steps To Make Your Cash Register Ring are for you.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/06/four_steps_to_profitability.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/06/four_steps_to_profitability.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Mon, 12 Jun 2006 10:57:16 -0500</pubDate>
      </item>
            <item>
         <title>The &quot;Buzz&quot; on a Budget</title>
         <description><![CDATA[<p>A few years ago I met Marla Russo through a member of the <a href="http://www.handmadebeauty.com"target="outside">Handmade Beauty Network</a>. At the time, I didn't know much about public relations and since meeting Marla, I still don't know everything, but I know a whole lot more than I did then. Marla is the founder and president of <a href="http://www.bellapr.com"target="outside">Bella PR</a> where for the past five years, she has represented women-owned businesses to the most influential editors in the magazine publishing industry. If you want to generate buzz about your products but don't know where to start, here's Marla's advice.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/06/the_buzz_on_a_budget.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/06/the_buzz_on_a_budget.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Mon, 05 Jun 2006 13:56:56 -0500</pubDate>
      </item>
            <item>
         <title>Be For Real!</title>
         <description><![CDATA[<p>I am the Business columnist for <a href="http://www.districtchronicles.com/media/storage/paper263/news/2006/04/27/Business/Use-EMail.Pubs.To.Find.New.Customers-1880562.shtml?norewrite200605010556&sourcedomain=www.districtchronicles.com"target="outside">District Chronicles</a>, a Washington, DC neighborhood weekly newspaper. My columns provide helpful information and tips to encourage and inspire small business owners to new heights. A few months ago, I received an email from someone who saw my column. "Karla" invited me to "speak briefly" at a breakfast event with a recognized "sports celebrity". Her email stated the event date and time, and asked me to RSVP soon since seating was limited. Karla did not say how long I was expected to speak, who the audience was, how many people to expect, who the sponsor of the event was or any other helpful information. The invitation ended with her name and phone number, but no business information. Don't you just hate that?!</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/05/be_for_real_1.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/05/be_for_real_1.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Mon, 01 May 2006 05:52:36 -0500</pubDate>
      </item>
            <item>
         <title>What&apos;s Your Hustle?</title>
         <description><![CDATA[<p>I recently enjoyed a talk radio show where the guest discussed the future of unions in this country. One of the things he recounted was the air traffic controller strike that occurred in the 1980's. President Reagan ordered the striking workers back to their jobs under threat of termination. Those who did not heed his order were fired. Those who stayed on are now headed for handsome retirement packages.</p>

<p>The workers replacing them today are being offered jobs that pay only 70% of the outgoing workers' salary. Mind you, inflation is rising far faster than wages, even when wages are headed in a positive direction! The handwriting is on the wall, and it's not in pencil or subtle black ink. It's in bold fluorescent colors and blinking wildly to get our attention. No matter where you work, who you work for or what you do, now is the time to start your own business.</p>

<p>I used to date a guy who had trouble holding a job. When I expressed my concern about this, he told me, "Don't worry about me. I'll always have a hustle." I had visions of him pimping and selling drugs on street corners. I don't know what he's doing today, but I think at least part of what he was trying to say was that he would never rely on other people to meet his needs.</p>

<p>It's great to have a job, but these days, you also need a hustle.</p>

<p>What's your hustle?</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/04/whats_your_hustle.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/04/whats_your_hustle.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Mon, 24 Apr 2006 12:02:51 -0500</pubDate>
      </item>
            <item>
         <title>Hitting Your Sweet Spot</title>
         <description><![CDATA[<p>When I was in high school, I played a lot of tennis. In fact, I was so obsessed that my parents used to bring my dinner to the tennis court. My tennis coach told me that the secret to hitting a winning shot every time was hitting the ball when it was in the center of the racket where the "sweet spot" is. When a tennis ball hits the sweet spot, it makes a specific noise -- a kind of solid "pop," and you know even without looking that you have made a good shot.</p>

<p>In business, everything you do must be designed to hit your sweet spot, the place where your passion, your knowledge and your action intersect to create a solid "pop," letting you know that you have hit a homerun. You can't have a sweet spot without passion, knowledge and action. Lack of any of the three will create a chasm in your business that will be difficult to overcome. You can have endless passion and unquestionable knowledge, but if you don't take action, you won't be successful. You can have knowledge and take action, but if you don't have a passion for what you are doing, you will become bored and burned out. If you have passion and action, but are without knowledge of your capabilities, your market or your product, you will be shooting in the dark.</p>

<p>Passion. Knowledge. Action. Combine the three and you'll hit your sweet spot every time.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/04/hitting_your_sweet_spot.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/04/hitting_your_sweet_spot.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Fri, 21 Apr 2006 22:06:48 -0500</pubDate>
      </item>
            <item>
         <title>The Business Mantra</title>
         <description><![CDATA[<p>Sometimes, it's hard to continue to move a business forward simply because of the sheer number of things we have to do to keep it afloat. As chief cooks and bottle washers, we wear most (if not all) of the hats, and we can become so buried in daily tasks and details that we forget what we're doing it all for in the first place.</p>

<p>When that happens, repeat this mantra:<br />
<strong>I am in business to help you while I pursue my passion, and also make money.</strong></p>

<p>It's simple, but it works. When you become bogged down in a particular task or detail, repeat this mantra. If in doing the task at hand you are not helping someone, not pursuing your passion or not making money, then do something else.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/04/the_business_mantra.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/04/the_business_mantra.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Thu, 20 Apr 2006 12:24:36 -0500</pubDate>
      </item>
            <item>
         <title>What You Don&apos;t Say Can Hurt You</title>
         <description><![CDATA[<p>I recently attended a meeting of women business owners. Each of us was asked to stand and tell the group a little about our businesses. One woman said in a very soft voice, that her business provided products and services to mothers. Someone asked her to be more specific, and she said she was just getting it off the ground and didn't want to share details yet. Hey, I'm all for keeping secrets secret, but if your business is a secret in a hotel conference room, it will also be a secret in a trade show filled with potential buyers. And then, you won't have much of a business at all.</p>

<p>You don't have to give away commercial trade secrets to share a bit about your business with a group, and you should always be ready to do so because you never know where the next business opportunity will come from. Always have a 3-4 sentence summary of your business stored away in your head and be prepared to share it when asked.</p>

<p>In business, what you don't say can hurt you. So get your 30-second "elevator speech" together and practice it until you can say it like a yoga mantra. Use active words and practice saying it with gusto and ease. Here's mine.</p>

<p>Lifestyle CEO Media Corporation helps women combine home management and business ownership. We do this through an annual conference, radio show, television show, books, articles and other branded materials that provide nuts and bolts business advice. If you are a woman in business, we can inspire, encourage and equip you for success, so check us out at lifestyleceo.com!</p>

<p>Your elevator speech should hit all the high points of your business:</p>

<p>1. the name of the business<br />
2. who you serve<br />
3. your mission<br />
4. where to go for more information</p>

<p>What's your elevator speech?</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/04/what_you_dont_say_can_hurt_you.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/04/what_you_dont_say_can_hurt_you.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Wed, 19 Apr 2006 15:31:28 -0500</pubDate>
      </item>
            <item>
         <title>Hey Look! It&apos;s Mommy&apos;s Office!&quot;</title>
         <description><![CDATA[<p>As Bill Cosby said, "Kids say the darndest things."</p>

<p>Along with the Talented Two (a fun name I collectively use to refer to my kids now and then), I was running errands yesterday. As we drove past the local shopping mall, my 4-year old daughter said, "Hey look! It's mommy's office!" It took me a second or two to realize that she was pointing at the coffee shop on the corner. I asked her to tell me more about mommy's office, and she explained how whenever we go there, "Mommy's working on her computer".</p>

<p>Her statement reminded me of how different today's working world is than the one my parents were raised in. There was a time when everyone was chained to a particular work space. Whether it was a manufacturing or service related industry, you had to be in a particular location to do it. Those days are gone, especially if you are a Lifestyle CEO.</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/03/hey_look_its_mommys_office.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/03/hey_look_its_mommys_office.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Mon, 20 Mar 2006 14:01:35 -0500</pubDate>
      </item>
            <item>
         <title>The Power of Gratitude</title>
         <description><![CDATA[<p>When I was a child, my parents insisted that I display good manners, particularly toward my elders and people who reached out to help me. Of course this "attitude of gratitude" became quite automatic over the years and I find myself saying "thank you" regularly without giving much thought to it. Today, I am drilling the same message into my kids. I take a singsong approach that goes something like this:</p>

<p>Mommy: If you need help what do you do?<br />
Kids: You ask for help!!<br />
Mommy: And if someone helps you, what do you do?<br />
Kids: You say thank you!</p>

<p>We have a lot repetitive "lessons" in my household because I want to make some things automatic in their lives. I don't ever want them to flounder around in need of assistance, and not have the courage to ask for help. And I always want them to express appreciation when someone does help them.</p>

<p>This morning, the January 2006 <a href="http://www.lifestyleceo.com/onlinemagazine/january06/lceotoknow.asp">Lifestyle CEO To Know Denise McMillan</a> of Plush Creations in Colleyville, Texas contacted me. Denise is featured in the current issue of Southern Living Magazine, one of the premier magazines for women. After the feature came out, Denise wrote the editor to thank him for including her company. A short time later, the editor called her to thank her for the thank you note. The two chatted, and the conversation resulted in the editor scheduling a personal meeting with Denise to do a more in-depth story on her and her business, also to include her husband who owns a restaurant in town.</p>

<p>I have read that Southern Living has a rate base of 2.45 million, making it the largest regional magazine in the country. This means that Denise has a lot to be thankful for. She tells me that as soon as the magazine began circulating, she noticed her site statistics start to climb. Of course Denise quickly moved to start filling the new orders, but first she took a moment to email the editor and thank him for including her. That simple act of gratitude not only resulted in a pleasant conversation, but it also opened new doors for Denise, the editor and Denise's husband. Denise may be featured in a more expansive article. Her husband's restaurant may be included. The editor found a new angle for a story that will interest his readers. Denise's hometown of Colleyville will benefit if the feature comes to fruition. And Denise's son will see how his parents' hard work, dedication to craft and good manners results in greater and more exciting opportunities.</p>

<p>Yes, it's still good manners to say "thank you," and we should all do it regardless of whether or not we get anything tangible in return. But as Lifestyle CEOs, it's nice to know that expressing gratitude can also open new and exciting doors, and help us create the life we love as businesswomen, mothers and home managers!</p>]]></description>
         <link>http://www.lifestyleceo.com/blog/2006/03/the_many_powers_of_gratitude.asp</link>
         <guid>http://www.lifestyleceo.com/blog/2006/03/the_many_powers_of_gratitude.asp</guid>
         <category>dM&apos;s Blog</category>
         <pubDate>Tue, 14 Mar 2006 08:40:41 -0500</pubDate>
      </item>
      
   </channel>
</rss>
