Tired of being trying to be all things to all people? If so, take a tip from Mickey & Co. (Note: Mickey's photo courtesy of one-time use policy of The Walt Disney Co.).

MSNBC reports that The Walt Disney Co. is dumping high level executives in charge of labor intensive projects that do not result in lucrative licensing deals. Riding high on the success of the Pirates of the Carribean movie franchise, Disney is proof that the power of one good project can far outweigh the benefits of many mediocre ones. Check out the Pirate Goodie Store, where you can buy back packs, tee shirts, watches, lamps, sheets, snow globes and about anything else you can stick a skull and crossbones on.

So the next time you consider adding a new product to your line, think first about whether simply expanding the power of an existing one might be a better strategy.